Mike Tyson said everyone has a plan until they get punched in the mouth. For most professional services firms that has been represented by the arrival of Covid-19. Does your Business Development approach need a rethink?
You need to really understand what issues clients are facing and the problems you help them overcome. Few professional firms can verbalise or write this down and and as a result, struggle to sell their services. How good are you at this key skill?
How your BD problems are defined (marketing or sales) will determine how you should tackle them. Let’s look at some typical examples which cause confusion.